Even to this day I can hear them sing in my head…..
this was a real commercial. it aired on tv. often.
i want everyone to understand this.
It’s commonplace now for advertisers to pull directly from internet subcultures and memes in various attempts to appeal to younger demographics, so while this commercial is undeniably weird, I’d like to invite the younger tumblr set to imagine that it’s early 2004. YouTube does not exist yet. It is a much simpler time for internet memes and most humor videos are short, flash based things that feature this jerky clipart-esque animation because a huge swath of the market is still on dial-up and that’s about all their connections can handle. You log onto a website, wait a couple of minutes (if your connection is good! god help you if you’ve got to download a full Quicktime video that fucker might take you 15-20 minutes or more) for everything to load, and watch “Badgers Badgers Badgers” loop for as long as you can stand it because that shit is only a few months old at this point, that’s how far back in internet meme history we are talking about.
And then one day you’re sitting around watching the Super Bowl with your family in your normal American living room and these abominations pop up on the screen.
I lived through it, man, and I cannot even begin to explain to you the sheer levels of WTF-ery it induced.